Just the sight of one can inspire trust, loyalty, hatred and envy. In the corporate world, they are the flags held high as financial battles are fought beneath them. The company logo is arguably the most important piece of branding a company has.
I was working on some videos (coming soon) and came across our laughable attempts at making a logo. Hopefully these concepts can serve as inspiration to keep at it. Sometimes a stroke of creativeness and a good day is all you need. In the end, I am super happy with the logo we decided to stick with.
So if you want to feel good about yourself at my expense, I am willing to share some embarrassing attempts.
Without a clear idea, and everyone shrugging their shoulders,
really you just have to start failing.
I started taking the idea too literally: pixel like blocks spell the name on a graph paper to show the viewer that we make stuff. We create new things, and are inspired by the challenge of changing the way we interact with our games. Here you can see me failing pretty hard. Its funny how quickly people stop shrugging their shoulders and start giving input when you present something bad.
Feedback: Meh… Needs to be simple
I like color, and overlapping transfers seemed cool. What could be more simple than some circles and some color?
Feedback: Better, but needs some distinguishable details to be recognizable.
Feedback: Too complex in the wrong ways. It needs to look good as a tiny little icon.
Feedback: A bit odd. Not sold on the color overlaps. Probably needs to show our company name somewhere….
See what I did here? The “BIT” is in the 8…
Feedback: Closer, warmer…
I tried something different, to get away from the circle eights. Surprisingly simple, recognizable font with letter representations. The team really wanted to use this one, I suppose due to the hard failures from above this seemed like a breath of fresh air…
Feedback: Cool! Lets use the either of them.
And we did, momentarily. We started watermarking early screenshots with it. Something inside me still wasn’t satisfied. Suddenly, I started playing with shapes again. I thought maybe to use building blocks. I thought maybe using shapes to make shapes within shapes… an inception of shapes…. Suddenly, the desire to change the logo we decided to go with inspired me to get crazy, and I am glad I did…
As I was forming the logo, I knew it would be the one we would use. It was shaping up to be unique, featuring the qualities of the previous attempt by hiding the letters within the shapes and giving a sense of depth that changes based on your perspective. Symmetry without symmetry. It stood like a monument and I wanted it to be our monument!
Feedback: Pretty cool! But… does it translate well in back and white?
I think we can get away with it, yeah?
In the end, I am happy with the results. Adding some saturation to the shades I think helped it a bit.